Privately funded from a variety of sources, Pie Finance was incorporated in 2007 to commercialise an innovative (international patent pending) concept in early stage funding to solve the age old, chicken-and-egg problem of how to turn an innovative product or service into a financeable business without adequate finance.

More recently at the end of 2008, a not-for-profit company limited by guarantee - Pie Finance (Not For Profit) - was set up to enable our solution to be pitched into the public sector and help less scalable ventures.

We aim to practice what we preach, so to date much of our application development, marketing and even an iPhone app have been carried out by resource working on a premium-fixed-priced-but-paid-out-of-future-revenue basis using the Pie Finance solution. These reseources have been complemented by capital from a variety of sources including Buzz Technology Limited, the founder's ERP and business process improvement consulting business. Buzz Technology has been involved with the roll out of ERP (enterprise resource planning) systems to European blue chip companies in a variety of sectors since 1996.

We aim to help enable a quantum leap in the rate of technological innovation by enabling the commercialisation of the many commercially viable "pub conversion" ideas that never see the light of day...as well as some of the 97% of ventures that seek, but do not end up securing finance. We believe that the current acknowledged source of funding for this very early stage (pre-proof of concept) - 'friends and family' - is (correctly) perceived as too high risk by a vast majority of people, especially those with the experience to succeed, but who's family financial commitments prevent them from taking their ideas to market. Even when it was conceived, before the downturn, many individuals and organisations still had spare time and resource. Now our solution is perfectly aligned with the current economic conditions where the demand for credit and the pool of underutilised resource are both larger than they have been for many years. Everyone, even those looking for finance - have some assets are used infrequently or not at all. Similarly, many individuals including those who are fully employed, even very well paid jobs dream of starting their own business or being part of the next big internet success. With the PIE Finance solution, we have created a highly efficient to help talented entrepreneurs and innovators share risk and reward to help fund their ideas to market using this latent source of funding. Our tools let them build risk mitigated business plans, our portal and international extended network helps them to find and structure deals with these 'resource owners' to everyone's mutual benefit. In collaboration with existing debt, equity and grant finance providers, we aim to make a positive contribution by helping to start and save businesses, creating jobs and helping to let people create potential future income streams even if they don't have money to save...by using their spare time and resources.

Seasoned serial entrepreneurs with a number of innovation related businesses under their belts from as far back as the late 1980's, our management team and associates repeatedly came up against the equity gap...hence their passion in contributing to making PIE a successful solution.

In addition to our core team, Pie Finance is supported by a fast growing network of recent graduates and university based Business Strategy Consultants who are involved in helping to roll out the solution in the UK and parts of Europe. We are also partnered with a number of existing business support organisations and finance providers who help support our activities. If you are interested in joining the team, please enter your email address below.